Angular Material support

Is there any way to make Angular Material Select selected option to save notranslate attribute? Is there some workaround?
Each item in this list of options has notranslate

This one hasn't (because there is only innerText binded to span.mat-select-value-text)

Template:

<form [formGroup]="form">
  <mat-form-field>
    <mat-label>Brand</mat-label>
    <mat-select formControlName="brand" [required]="true">
      <mat-option *ngIf="!brands?.length" [value]="null">No brands</mat-option>
      <mat-option *ngFor="let brand of brands" [value]="brand.name" notranslate>{{brand.name}}</mat-option>
    </mat-select>
  </mat-form-field>
</form>

Goal is to translate strings 'Brand' and 'No brands' but exclude any string from {{brand.name}}